Rod Bush passed away the evening of September 12th after a brief
illness near his Vermillion, Ohio home. He was surrounded by his wife
Cheri and their children Robbie and Stacy. In addition to his immediate
family, Rod’s countless friends, colleagues and worldwide KTM family
mourn his passing. He was 50 years of age.

Rod Bush was born in Huntington, West Virginia on July 6th, 1955. As a
young man he was drawn to the sport of off-road enduro/cross-country
racing, immediately becoming one of the sport’s most accomplished
competitors. Rod’s six ISDE medals along with his countless enduro and
cross-country victories place him in an elite group of national caliber
off-road racers from the 1970’s and early 80’s. From the very beginning
of his career Rod Bush was synonymous with Penton/KTM motorcycles.

In 1971 Rod began his motorcycle business career as a Penton motorcycle
dealer, after which he joined forces in 1978 with KTM America as a
service technician. By 1988 Rod was appointed President of KTM America
and helped lead the company through a worldwide corporate
restructuring, eventually becoming President of KTM North America. Rod
was not only the driving force behind KTM’s rise to prominence in North
America, but he has played a central role in KTM’s development as one
of the most prestigious manufacturers of motorcycles in the world. As a
Managing Director for the KTM Group parent company and the KTM factory
in Austria, Rod’s legacy is evident throughout every aspect of KTM’s
global organization.

Rod Bush was a true KTM “Orange Bleeder” long before KTM became
synonymous with the color orange. He truly defined KTM’s leadership
values and the essence of a passionate family and motorcycle life.

Any questions or comments, please contact Scot Harden, V.P. of Media
Relations at: 951-676-4576 x13 or [email protected]

Rodney Dale Bush, President KTM North America, 1955-2005 - Photo 1 of 1


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