New Title Sponsor for AMA/FIM Supercross

Courtesy of LIve Nation Motorsports

Monster Energy has signed on as the title sponsor of AMA Supercross, an FIM World Championship, effective immediately. This exceptional move designates the 2008 title as: Monster Energy AMA Supercross, an FIM World Championship.

Monster Beverage Company, a Corona CA based company that’s part of the Hansen Natural empire, has been dialed into action sports and supercross since the drink’s inception – sponsoring both individual athletes and supercross teams as well as numerous amateur motocross racers, teams and programs. The agreement to become the title sponsor of supercross marks Monster Energy’s initial venture into a title sponsorship of a major pro motorcycle racing championship.

“We are absolutely thrilled to announce Monster Energy as the title sponsor of supercross,” said Charlie Mancuso, president of Live Nation Motor Sports, Inc. “It was challenging to find a title sponsor partner that is the right fit for supercross. As a company and brand Monster Energy has proven street credibility within supercross and throughout the action sports industry, while Monster Beverage Company is a cutting edge company that’s on the rise. Live Nation Motor Sports is certain Monster Energy will help elevate supercross to the next level given Monster Energy’s keen marketing sense, recognizable brand strength and powerful distribution system. Monster Energy is a perfect fit for supercross.”

Added Monster Energy® President Mark Hall: “The association between Monster Energy and winning AMA Supercross and motocross riders and teams has been in place for some time. Names like Carmichael, Langston and McGrath, along with Monster Energy backed teams featuring Stewart, Ferry and Villopoto all run the iconic M-claw logo. So the move to title sponsor of the entire Monster Energy® AMA Supercross is a natural progression for us and one that will continue to increase global brand awareness for Monster Energy.”

Live Nation Motor Sports, Inc. together with the American Motorcyclist Association (AMA) and the Federation Internationale de Motocyclisme (FIM) also announced today the consolidation of the AMA Supercross Series and the FIM World Supercross GP into one unified championship. The 2008 Monster Energy AMA Supercross, an FIM World Championship, will for the first time ever, crown one overall supercross champion.

“We appreciate the AMA and FIM working with us to merge the two series into one,” added Mancuso. “We have only scheduled one international race for 2008, in Toronto, Canada on March 29th. The plan is to add a second international race to the schedule in future years. Building the Monster Energy AMA Supercross, an FIM World Championship, into a strategic worldwide sports and entertainment brand will continue to be the focus of the AMA, the FIM, Monster Energy and Live Nation.”

The 2008 Monster Energy AMA Supercross, an FIM World Championship, schedule:

January 5, 2008 – Anaheim, Calif. – Angel Stadium

January 12, 2008 – Phoenix, Arizona – Chase Field

January 19, 2008 – Anaheim, Calif. – Angel Stadium

January 26, 2008 – San Francisco, Calif. – AT& T Park

February 2, 2008 – Anaheim, Calif. – Angel Stadium

February 9, 2008 – San Diego, Calif. – Qualcomm Stadium

February 16, 2008 – Houston, Texas – Reliant Stadium

February 23, 2008 – Atlanta, Georgia – Georgia Dome

March 1, 2008 – Indianapolis, Indiana – RCA Dome

March 7, 2008 – Daytona, Fla. – Daytona Motor Speedway*

March 15, 2008 – Minneapolis, Minn. – Metrodome

March 29, 2008 – Toronto, Canada – Rogers Centre

April 5, 2008 – Irving, Texas – Texas Stadium

April 12, 2008 – Detroit, Michigan – Ford Field

April 19, 2008 – St. Louis, Missouri – Edward Jones Dome

April 26, 2008 – Seattle, Washington – Qwest Field

May 3, 2008 – Las Vegas., Nevada – Sam Boyd Stadium

*The Daytona race is not produced or promoted by Live Nation Motor Sports, Inc.

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