Celebrities, X Games 16 Athletes and Media Rally in Support of Fourth-Annual Charity Event

The V Foundation for Cancer Research and STAPLES Center Foundation will once again join forces to host the annual X Games 16 Kick-Off Bash on Wed., July 28, from 6-9 p.m. in the main lobby of the Nokia Theatre L.A. LIVE, a new venue for the benefit and the X Games 16 Vert competitions. Guests at the fourth-annual charity event will be treated to exclusive VIP meet and greets with X Games 16 athletes and celebrities, while experiencing private viewing of the BMX Freestyle Vert practice taking place inside the Nokia Theatre L.A. LIVE.

“We are proud to partner with the STAPLES Center Foundation for a fourth year in hosting this benefit for The V Foundation for Cancer Research and STAPLES Center Foundation,” said Amy Lupo, senior director, Global X Event Marketing and Content. “We truly appreciate the community’s continuous support and can’t think of a more positive way to kick off X Games 16.”

In addition to the sought-after VIP meet and greets with the X Games athletes including Brian Deegan, Rune Glifberg, Tanner Foust, Ashley Fiolek and Mike Mason, guests will receive a special gift bag, enjoy a specially created menu including hosted beer and wine, and have an opportunity to bid on premium silent auction items including a 12-person suite and two parking passes to WWE Summerslam, two Bronze and after-party tickets to the 53rd Annual Grammy Awards, a signed basketball by Kobe Bryant, signed tennis racket from Andre Agassi, signed Steve Young Wheaties Box, Joe Montana signed jersey and more. Music will be provided by DJs from the World Famous KROQ.

“Thanks to the support and generosity of our partners at ESPN, we are once again honored to co-host this wonderful event that is always a highlight for the guests lucky enough to attend,” said Jennifer Lynch, director, STAPLES Center Foundation. “In addition to the incredible opportunity to meet and interact with their personal heroes, our guests have the once-in-a-lifetime chance to attend a private practice and purchase memorabilia from the very best of the X Games athletes.”

Net profits will support the work of two important charities, the STAPLES Center Foundation and The V Foundation for Cancer Research. Sponsors for the X Games 16 Kick-Off Bash include American Express, The Wasserman Foundation, Enterprise Rent-A-Car, State Street Bank & Trust Co. Media such as 710 ESPN, Sirius Satellite Radio among others will be covering the event.

Tickets may be purchased in advance only and are available at www.ticketmaster.com/xgames. Ticketmaster and facility fees have been waived for this special charity event. Prices are $100 for adults 21 and over and $55 for ages 20 or younger and those not wishing to consume alcohol.

STAPLES Center Foundation

STAPLES Center Foundation has established a number of partnerships in the Los Angeles community to assist charities in raising funds and awareness for their organizations with a special emphasis on the low-income neighborhoods surrounding the arena. The Foundation has donated more than $10 million in financial and in-kind support to our nonprofit partners, helping to reach those in need.

About The V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has raised more than $95 million to fund cancer research grants nationwide and proudly awards 100 percent of all donations and net proceeds of events directly to cancer research and related programs. The Foundation, which has received a coveted seventh consecutive (best possible) 4-star rating from Charity Navigator, America’s premier on-line rating service for charitable organizations, awards grants through a competitive awards process strictly supervised by a Scientific Advisory Board. For additional information on The V Foundation or to make a donation, please visit www.jimmyv.org or call 1-800-4JimmyV.

About Team ESPN

Team ESPN encompasses ESPN’s multi-faceted corporate outreach programs including volunteerism, corporate giving and cause marketing, while utilizing its diverse media assets. Through Team ESPN, ESPN, its employees, and its fans work together to make a difference in our world and the communities in which we live. Team ESPN. . .Fans Helping Fans. www.teamespn.com.


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