Eight Hours of Original Content on ESPN 3D

In a continuous effort of being the leading content provider of action sports coverage, ESPN will telecast 31 hours of live programming from X Games 16, July 29 – August 1, 2010, in Los Angeles, Calif. In addition to the thirty-one original hours on ESPN and ESPN2, the worldwide leader in action sports will telecast eight hours of X Games 16 competition in 3D on ESPN 3D. X Games 16 content will also be distributed across ESPN’s family of international networks and global platforms, including ESPN3.com, ESPN.com/Action, ESPN Mobile TV and X Center.

X Games 16 will be delivered to more than 382 million homes and will be telecast live to 175 countries and territories, including Africa, Asia, Australia, Brazil, Canada, Caribbean, Europe, Israel, Mexico, Middle East, South America, New Zealand.

“It is always our goal to serve the fans, athletes and sponsors in as many ways as possible, while still growing the reach of our telecast and brand each year,” said Scott Guglielmino, Senior Vice President programming and X Games Franchise. “ESPN has once again proved why the X Games are the definitive action sports franchise. This year we will deliver the most compelling action sports content to fans on more platforms than ever before.”

  • Television: ESPN will increase its X Games coverage to 31 hours in 2010, compared to 20 last year. ESPN and ESPN2 will feature eight windows of original competition coverage. ESPN2’s X Center, nightly highlight show, will air each night of the event.

    Hosted by Sal Masekela, the X Games telecast will once again feature a talented collection of on-air commentators. ESPN anchor Dana Jacobson will return to host Burger King X Center nightly on ESPN2. Each episode of Burger King X Center will run for one hour in length and will air immediately following the X Games telecast. Veteran X Games reporter Keir Dillon will host eight hours of live X Games 16 coverage on ESPN 3D.

    A roster of action sports icons including Tony Hawk, Jeremy McGrath, Dennis McCoy and Boris Said will join Masekela for the X Games 16 telecast and serve as analysts for the Skateboard, Moto X, BMX Freestyle and Rally Car events, respectively.

    In 2009, X Games 15 delivered a 1.0 HH coverage rating, 988,058 HHs and 1,393,420 viewers (P2+) on ESPN making it the most-viewed X Games ever among viewers (P2+).
  • ESPN International: Outside the United States, X Games 16 will be delivered to more than 224 million homes and will be telecast live to 175 countries and territories, including Africa, Asia, Australia, Brazil, Canada, Caribbean, Europe, Israel, Latin America, Mexico, Middle East and New Zealand.

    In addition, X Games 16 will be syndicated to 46 countries around the world reaching over 58 million homes for which ESPN will produce 10 one-hour syndication shows for networks to air two weeks following the event.

    ESPN Deportes will telecast live on Saturday and Sunday with 14 hours of Live X Games 16 coverage. And more than 27 hours of live coverage will air on ESPN’s 360 platforms in Australia, Europe and Latin America.
  • Fantasy & Games: Fans on ESPN.com will be able to join the excitement of this year’s “X16” in Los Angeles with ESPN’s 2010 Summer X Games Pick’em presented by Samsung. Players select the “winning pick” for each of the listed match-ups through four days of Summer X to accumulate the most points. Daily picks must be submitted before the scheduled start time of the first event each day beginning Thursday, July 29. Prizes will be awarded for the top two overall entries.

    X Games 16 will feature the television premier of the new Linkin Park single, The Catalyst. The X Games 16 telecast will also feature music from A Day to Remember, Stone Temple Pilots, Ozzy Osbourne, Eninem, NERD, Jared Evan, Paper Tounges and many more. The song X Games Without Frontiers, by Peter Gabriel featuring Lord Jamar, will once again be a featured song in the X Games telecast.

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