Cooper Tire announces new sponsorship of's off road truck racing team in TORC series - Photo 1 of 2

Cooper Tire is happy to announce a new sponsorship of’s off road truck racing team in the TORC series.

Cooper Tire is global competitor in the replacement tire industry, Cooper Tire & Rubber Company, together with its affiliates, subsidiaries and joint ventures has manufacturing facilities on three continents, sales and distribution networks around the world and products that meet and exceed the demands of the world’s most dynamic markets.

The company relies on a standard of excellence called “The Cooper Way,” which provides the guiding principles, philosophies and beliefs of the company. They are the foundation for every business decision made. There are Cooper’s Core Values:

Help Each Other Succeed

Have Engaged Communication

Be Agile

Provide World-Class Customer Service

Be Results Focused

Do the Right Thing

Chris Pantani – Director, UHP Marketing, Event Management & Motorsports at Cooper Tire & Rubber Company says “We are excited about this new sponsorship with the Off Road Truck Racing Team. TORC is a tremendous platform for exposing fans to our product line and brand, and more importantly, can help us to extend the Cooper brand into multiple digital platforms. We are very pleased in where we can go together, both now, and in the future.”

TORC (The Off Road Championship) is an off road truck racing series. The 2012 series event and TV information is below.

Matt Cook, principal of media platforms, and driver/owner of the truck team says “We are excited as well to have this new relationship with Cooper. We believe this new partnership will help both the Cooper, and brands to reach more people in new, engaging ways. We look forward to this 2012 racing season, and beyond.”

TORC (The Off-Road Championship) Series schedule

Apr 20 – Charlotte Motor Speedway (Concord, NC)

Apr 21 – Charlotte Motor Speedway (Concord, NC)

May 26 – RedBud MX (Buchanan, MI)

May 27 – RedBud MX (Buchanan, MI)

Jun 16 – Crandon Off Road (Crandon, WI)

Jun 17 – Crandon Off Road (Crandon, WI)

Jul 19 – Chicagoland Speedway (Joliet, IL)

Jul 20 – Chicagoland Speedway (Joliet, IL)

Aug 11 – Bark River Off Road (Bark River, MI)

Aug 12 – Bark River Off Road (Bark River, MI)

Sep 1 – Crandon Off Road (Crandon, WI)

Sep 2 – Crandon Off Road (Crandon, WI)

Sep 29 – Cycle Ranch (Floresville, TX)

Sep 30 – Cycle Ranch (Floresville, TX)

TORC Television

Live SPEED TV event on July 20. Additionally, 18 hours of reality programming starting in the fall, Sunday afternoons following NASCAR coverage on Speed – first Sunday in October for 18 weeks. December 29 – two hour NBC Special from Crandon Labor Day Werkend – A Red Bull a Signature Series program.

To learn more about Cooper Tire, please visit –

To learn more about TORC, you can always visit their website – TORC off road truck racing series info

The Off Road Truck Racing Team for TORC also includes sponsorships with Angry Bikes, Ethika, Alpine Stars, and Aero Motor Sports.

Cooper Tire announces new sponsorship of's off road truck racing team in TORC series - Photo 2 of 2


Your Cart