On Tuesday, January 17, at the 14th floor Sky Room, overlooking the harbor of Long Beach, California, an announcement was made. There will be a new, motorcycling expo to help manufacturers, press, consumers, dealers, retailers and more in North America. It’s name – AIME – American International Motorcycling Expo.
Larry Little was the first speaker. He is the new VP and GM of the motorcycle group of Marketplace Events. He explained that Marketplace Events is the parent company of AIME.
Next to speak was Tom Baugh, CEO of Marketplace Events. He explained about Marketplace Events, such as they are the largest producer of consumer home shows, with 31 events, and 14 offices in North America.
Tom also said they did a lot of research, asked a lot of tough questions – and decided this was the proper time to invest heavily in the motorcycling industry.
One of Marketplace Events’ philosophies is ‘not to chase the last dollar, but the best dollar’. And that they may ‘own’ the events, but the goal is to be a good steward for all involved.
Larry Little then continued to say that much of the industry needs a platform that creates energy, enthusiasm and excitement for all. They believe they can create that with the four “E’s”: Energize, Excite, Efficient, Effective.
AIME will be run annually, starting in the fall of 2013, at a time and location to be announced.
Below is their Mission Statement, and much more info.
The Marketplace Events mission statement is simple: To create uniquely vibrant marketplaces that connects enthusiasts with experts, products and services in dynamic face-to-face environments.
Marketplace Events (MPE) was formed in July 2008, formerly operating as London- based dmg::events’ North American home show division.
The company produces 31 consumer shows annually in 21 markets that collectively attract 14,000 exhibitors, 1 million attendees and another 1 million unique web visitors annually.
From 14 offices, the 100-person staff produces some of the most successful and longest- running consumer shows in North America, including market leading home shows in Philadelphia, Washington, D.C., Orlando, Minneapolis, Salt Lake City, Indianapolis, Toronto, Montreal and Vancouver – some of which have endured for more than 50 years – as well as more recent launches and acquisitions in markets such as Denver, Cleveland and Dallas, which is produced in partnership with Dallas Cowboys Stadium.
In addition to the brand’s core of home shows, its management team’s success and deep experience in launching new and innovative show concepts across different market segments, such as food, medical, powersports, advertising, craft, hobby and more, is unmatched.
In 2012, Marketplace Events will launch WIRED Live, a consumer technology event to be held in Washington, D.C., in partnership with WIRED magazine, a Conde Nast Publication. Set to take place this November, the event will be a consumer technology exposition like none other, bringing together companies and products from all aspects of life in an immersive, exciting show environment that allows early adapters and WIRED enthusiasts to see, try, buy and influence the future development of products that impact how we live, work and play.
Marketplace Events is the industry innovator. Fall shows, online ticketing, VIP premiums, video analysis, a national spokesperson, on-site renewals, direct-response marketing, guaranteed attendee satisfaction, even something as basic as payment by credit card; all of these were introduced to the consumer show industry by MPE’s management team.
Despite that, the company is still conceptualizing the next revolution of consumer show operations.
The next step in Marketplace Events’ innovative direction is the newly-announced venture into the motorcycle marketplace. The American International Motorcycle Expo (AIME) will debut in Fall 2013, with the purpose to serve as the catalyst to bring together the entire two-wheel industry in a single arena that creates a grand stage for motorcycling in the U.S. and North America, while delivering an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry.
AIME is a trade and consumer show for the motorcycle industry, timed to align with the annual reveal of new motorcycles, aftermarket products, safety equipment, and accessories to the press, motorcycle dealers, and consumers. It is intended to create a greater efficiency for the industry to conduct business with retailers, promote new product to the press and consumers, while creating a heightened interest for motorcycling as both sport and as a viable, green transportation alternative.
Simply put, the American International Motorcycle Expo is the single most important show of its type in the North American market and will have international impact within the motorcycling community.
MPE’s business has developed a leveragable infrastructure across North America that includes a highly-capable management team, an integrated marketing capability, and state-of-the-art operating systems. This infrastructure results in superior customer service and consumer shows.
Despite the worst economy and housing market since the Great Depression, Marketplace Events’ marketing team has increased paid attendance and its show teams have increased exhibit space sales for two consecutive years.
MPE’s culture is to produce the market-leading event, or not to produce the event at all. It is in the Marketplace Events DNA.