TOP SECRET: OPERATION ENDURING TRACTION
DATE: 4 December 2001
TIME: 0900 Hours
LOCATION: MX Compound (somewhere in California)
MISSION: Dunlop unveils new tires!
My code name is ‘Incognito’. My job today was to learn about the super secret unveiling of Dunlop’s new tires for moto – the D 773
First, I talked to Master Seargent in charge of rations, munitions, special events and frivolity:
State your name and purpose here today!
Sir, my name is Robin, and I’m in charge of rations, munitions, special events and frivolity SIR! I’m here for the Dunlop D 773 intro SIR!
I can’t hear you!!!
SIR! I’m here for the Dunlop D 773 intro SIR!
And what were your orders Master Seargent?
Sir, I had almost two weeks to put this together, including Thanksgiving. I made lots and lots of phone calls. Lots of phone calls SIR! Chief Commander ‘Gunny’ B. Glover gave me orders thirteen days ago SIR! I helped with the shirts, hats, food, dog tags, and M16’s SIR!
What are the rations today Master Seargent?
Sir, we are having BBQ chicken, ribs, and Tri-Tip SIR! Plus corn on the cob, beans, cole slaw, and brownies SIR!
Stand Down Master Seargent Robin.
Thank you SIR!!!
I was happy to see all branches of the military present and accounted for.
Respresenting the Navy:
Representing the Army:
Representing the Air Force:
The crew from Dunlop (Brian, Brent, Scott, ‘Knobby’)
Representing the Marines:
Nathan Ramsey & Devil Pup ‘Tank’ (Nate Dog’s dog)
Representing the Coast Guard:
And tons of other people … media types, editors, industry insiders …. sorry if don’t know you or your name.
At 1350 we broke for rations. I corned the man responsible for today’s exercise. Chief Commander Broc ‘Gunny’ Glover.
Chief Commander Glover, what is going on here today?
Dunlop is introducing their new soft terrain tire, the D 773. It is designed primarily for sand, and soft terrain. It is a brand new tire for 2002. It is replacing the 752 and the 755 combo that we had in the past. It’s a great new addition.
The tire is very much improved. It gets a better grip in straight line traction, and it also has much improved cornering capabilities. It’s both front and rear, and we are very excited about it. If you ride in sandy conditions, this is the tire for you. We tested it at Southwick, Millville, Mt. Morris, and other tracks during the Nationals.
Chief Commander Glover, explain your position in today’s exercises.
I am currently the Senior Manager for Dunlop’s off-road division. Anything with knobbies on it is my responsiblity, not the sales side, but the technical, media relations, and race support sides.
Chief Commander Glover, are you responsible for the ‘theme’ of today?
Yes. We wanted a ‘theme’ so that people would remember it more than a regular tire launch. Super Scott #1 helped out tremendously. Remember – This is OPERATION ENDURING TRACTION!
Chief Commander Glover, well done!!!
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