Thor, Parts Unlimited and the Outdoor National Motocross Series
Industry Leaders Provide Unmatched Sponsorship and Support of the Lucas Oil AMA Pro Motocross Championship
For 12 Saturdays from May to September, the Lucas Oil AMA Pro Motocross Championship travels throughout the country as the world’s most prestigious motocross series. The best riders from all over the planet have converged on the outdoor nationals each and every year since 1972. Now, thanks to the dedication of MX Sports Pro Racing, the sport of American Motocross is reaching new heights and longtime supporters Thor and Parts Unlimited are stepping up in their role as a series sponsor, increasing their overall presence at the track to grow with the series and stay true to the slogan ‘We Support the Sport’.
About Parts Unlimited: Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.
Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORTÂ®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it
About Thor Motocross: Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.
Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it’s thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.