Supercross goes bigger
April 10th update below
You had to know that somehow, someway, someone would help make supercross bigger and better. Fresh ideas, new energy, and committment to the fans. It’s finally happened. And the person that’s helping to make this happen is none other than Jeremy McGrath – the name most associated worldwide with supercross. Here is the official press release via Cheryl Lynch’s offices below:
Los Angeles, CA (February 9, 2006) – Jeremy McGrath, the most decorated rider in the history of Supercross, has formed a strategic partnership with Wasserman Media Group to create the Jeremy McGrath Invitational, a first-ever Supercross-type racing event. The top 20 athletes from the sport, including McGrath, will be selected to compete for $500,000, the largest purse ever offered. The inaugural Jeremy McGrath Invitational will be held at The Home Depot Center, on the campus of California State University, Dominguez Hills in Carson, California on October 6-7, and will be broadcast via a national television partner.
McGrath said, “It’s been a dream of mine to create an innovative, must-attend racing event that top riders will want to be invited to, and an experience that the fans will love to watch. The track we are going to design will be like nothing anyone has ever seen before, like a pro-style Supercross track taken to the next level. The Jeremy McGrath Invitational will also offer up other cool event elements that are certain to attract fans year after year!”
Distinct from other racing events, the Jeremy McGrath Invitational will feature a unique track, created by McGrath and track builder extraordinaire, Randy Mennenga, who recently completed designs for both the freestyle and supermoto events at ESPN’s Summer X Games, which were also held at The Home Depot Center. The invitational will feature 2 man, head-to-head elimination-style motos followed by a not-so-typical main event where all 20 invited riders will race.
About Wasserman Media Group: Wasserman Media Group, LLC http://www.wmgllc.com is a leading sports and entertainment management, marketing and content company, and its divisions collectively represent some of the industries’ most recognized athletes and brands. The management business handles top basketball, baseball, and action sports talent including Jason Giambi, Tracy McGrady and Hideki Matsui among others. WMG Marketing is the preeminent naming rights agency for popular sports and entertainment destinations, and connects properties and brands through corporate sponsorships and marketing programs. WMG Content recently launched Studio411, the largest action sports studio with comprehensive mass market and specialty retail distribution. Wasserman Media Group is also the holding company for the Los Angeles Avengers of the Arena Football League. WMG has offices in Los Angeles, New York, London, Carlsbad and Charlotte.
Update from April 10
NBC TO AIR INAUGURAL JEREMY McGRATH INVITATIONAL OCTOBER 22 2006
Wasserman Media Group and Supercross King McGrath Join to Produce Racing Extravaganza
Los Angeles, CA./New York NY April 10, 2006: Capturing the thrilling action of one of the world’s most exciting sports and its extensive audience, NBC Sports has completed a deal with Wasserman Media Group and Jeremy McGrath to broadcast the first-ever “Jeremy McGrath Invitational,” a groundbreaking Supercross-style race event.
Via a strategic partnership between Jeremy McGrath, the seven-time AMA Supercross Champion, and Wasserman Media Group, the Jeremy McGrath Invitational will invite the top 20 racers from Supercross to compete for $500,000, the largest purse ever offered in the sport. McGrath will also participate as a rider.
The NBC program will air on October 22, 2006 and feature the heart-pounding races, entertainment and excitement of the invitational from The Home Depot Center, on the campus of California State University, Dominguez Hills in Carson, California. The Jeremy McGrath Invitational will be held October 6 and 7.
“I am thrilled about the fact that we’ve captured the interest of a major network like NBC. I know we are going to have a race like no one who follows the sport has ever seen before, and I am really proud to have my name associated with NBC and this event,” said McGrath.
The broadcast agreement is between MCISX, LLC, the McGrath/WMG partnership entity, and NBC Sports. Wasserman Media Group will tap its marketing and event divisions to produce and promote this full-scale event.
The Jeremy McGrath Invitational will mark a departure from traditional Supercross/Motocross racing events due to a unique track design as well as new and challenging race formats. To challenge the elite 20 riders, a customized, large-scale track will be built by celebrated track designer, Randy Mennenga. The invitational will also feature multiple formats with both a main event and head-to-head racing.