Introducing In God’s Hands, a righteous fashion brand launching with Spring 2011 men’s and women’s collections under La Jolla Group. Signature edgy designs with a spiritual touch, In God’s Hands was established by Lauren Lusk in loving memory of her late husband, freestyle motocross star, Jeremy Lusk.
In God’s Hands Launches with Spring 2011 Collections
In God’s Hands (IGH) is a spiritually powerful fashion collection inspired by the endless pursuit of hope and eternal happiness. Created by Lauren Lusk, IGH honors the memory of her late husband and freestyle motocross legend, Jeremy Lusk, whose life was tragically cut short in 2009.
Utilizing quality fabrics, rock-n-roll details and hand drawn tattoo-inspired artwork, IGH debuts with just under 30 styles for men and women including t-shirts, tanks, fleece and hats. The collection will be available at various specialty retailers and boutiques around Southern California, and is expanding nationwide later next year.
In support of the brand’s mission to encourage all to promote faith, hope and love, a portion of sales of every garment will be donated to select charities across the United States.
I wanted to create a special clothing brand that would represent strength, courage, and hope – and serve as a living tribute to Jeremy’s loving spirit.
The enduring mission of IGH is to inspire and impact people through faith and fashion, no matter where they’re from or what beliefs they rock.
– Lauren Lusk