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Monster Energy – Prime Sponsor, Exclusive Energy Drink of the FIM Motocross World Championships beginning in 2011

Monster Energy, very well know in the USA as sponsor of the AMA / FIM Supercross series, has teamed with World MX GP series owner Youthstream. The below is courtesy of Youthstream regarding their new relationship worldwide with Monster.

Youthstream is proud to announce a long-term strategic sponsorship agreement with American energy drink leader Monster Energy. The agreement was signed today at the Monster Energy headquarters in Corona, California.

Beginning in 2011, Monster Energy will become the Prime Sponsor and Exclusive Energy Drink Sponsor of the complete array of FIM Motocross World Championship properties, managed by Youthstream worldwide.

These properties include the pinnacle of global motocross, the MX1 and MX2 FIM Motocross World Championships, the Motocross of Nations, the MX3 FIM Motocross World Championship, the FIM MX Junior World Championship and the UEM EMX2 European Motocross Championship.

“First, I would like to express all my gratitude to our current energy drink partner Red Bull for the support that they have given to the FIM Motocross World Championships in the past four years” stated Youthstream President Mr. Giuseppe Luongo. “It has come time for us to enter a new phase of development and growth of the FIM World Motocross Championships. Monster Energy has shown a tremendous commitment, synergy, and vision – with the standards we want to reach for the series. Monster Energy has a unique and unmatchable bond with the sport of motocross, its fans and has a special vibe. Monster will be a strategic partner in elevating the sport to new heights. Monster Energy will be instrumental also to the worldwide harmonization of this fantastic sport. We are extremely glad to welcome Monster Energy onboard as leading partner of the FIM World Motocross series beginning in 2011.”

“Motocross has been a key component of our marketing mix from the inception of the Monster brand” said Monster Energy President Mr. Mark Hall. “We believe our ongoing support of Motocross has been good for the sport and, in return, the fans of the sport have been loyal to us. The FIM Motocross World Championship is well positioned to grow the sport on an international stage – which will include the United States – and we are pleased to partner with Giuseppe Luongo and the Youthstream team to help develop this world class property.”


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