Twitter Facebook Tumblr Instagram

Kawasaki & Monster Energy Team Up

Kawasaki Motors Corp., U.S.A. is pleased to announce a significant
motorcycle racing partnership with Monster Beverage Company. Over the
past two years, Team Monster Energy/Pro Circuit/Kawasaki has scored
five AMA Lites class titles, earning industry-wide respect for the
Monster Energy branded energy drink producers. This new sponsorship
agreement will give Kawasaki’s professional motocross, off-road, road
race and Team Green(TM) amateur motocross programs additional resources in
their ongoing quest for excellence. The agreement also provides Monster
Energy the opportunity to expand their racing influence into several
new championship series, in addition to continuing their successful
partnership with the Pro Circuit/Kawasaki team.



“It is obvious that Monster Energy’s management is passionate about
motorcycle racing. We look at them as an engaged partner who really
understands our racing progra.” commented Bruce Stjernstrom, Director
of Marketing for Kawasaki Motors Corp., U.S.A., adding: “Their customer
demographics are a match for our target audience and it’s been a great
fit for our Pro Circuit motocross team in AMA Supercross/Motocross.”



Kawasaki Racing Team’s supercross/motocross manager, Mike Fisher, says
“The partnership with Monster Energy will help expose Kawasaki’s
motocross team to a wider audience. Monster’s proven ability to attract
a younger crowd places the team in front of the next generation of
motorsports enthusiasts and that’s a good thing.” Only half-joking,
Fisher went on to add: “The team has a proven ability to consume
massive quantities of energy drink, so we can’t wait to get that next
pallet of Monster.”



This partnership marks the beginning of a new era for Kawasaki’s
roadracing team. The new Monster Energy relationship, an all-new Ninja®
ZX-6R racebike and the addition of reigning AMA Supersport and
Superstock champion Jamie Hacking alongside ultra-quick teammate Roger
Hayden, gives team manager Mike Preston even more reasons to be
optimistic for their prospects in 2007. Preston is excited about the
new partnership, saying: “Energy drinks are the happening thing and
Monster’s support will help raise the visibility of our entire program.”



In addition to sponsoring all of Kawasaki’s professional motocross and
roadracing teams, Monster Energy will also be stepping-up as the title
sponsor for Kawasaki’s grass roots Team Green motocross program. Over
the past 25 years, Team Green has helped guide rising stars such as
Ricky Carmichael, James Stewart and Ryan Villopoto into the national
spotlight.



The President of Monster Beverage Company, Mark Hall, is enthusiastic
about their expanded partnership with Kawasaki, saying: “This is a
relationship that has been evolving over the past several years. From
our association with the Pro Circuit/Kawasaki Team to our co-branded
retail promotions, a full partnership was inevitable. Besides, both
companies share an affinity for the color Green.”



Monster Energy was launched in 2002 and in just three short years
became the number two brand in the exploding energy drink category.
Monster Energy provides consumers seeking a boost of energy to fuel
their active lifestyles with a proprietary blend of vitamins, herbs and
amino acids that pack a vicious punch with a smooth flavor that’s easy
to pound down.



Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki
motorcycles, ATVs, personal watercraft and utility vehicles through a
network of more than 1,500 independent retailers, with an additional
7,700 retailers specializing in power products and general purpose
engines. KMC and its affiliates employ nearly 2,400 people in the
United States, with 400 of them located at the Irvine, California
headquarters.

Comments

comments