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K&N Returns as Official Filter of the AMA Arenacross Series

Published November 3rd, 2011

Feld Motor Sports announced today that K&N Engineering, a leader in aftermarket high-performance filters, will continue its relationship with the high-octane, bar-banging AMA Arenacross Series. Established as the “Official Air and Oil Filter” of the AMA Arenacross Series last season, K&N will have a prominent presence throughout the 12-round season.

As a longtime supporter of the entire motorsports industry, K&N’s presence in the AMA Arenacross Series is a natural fit. The brand has garnered global recognition for its products, and through its support of one of the most unique and exciting racing series on the planet, it continues to expand its ever-growing consumer base.

“After a strong first year, we are excited to return as the ‘Official Air and Oil Filter’ of the AMA Arenacross Series,” said Nick O’Kane, K&N Powersports Manager. “Arenacross has proven to be a great avenue for our products, and we look forward to continuing on building brand awareness.”

The continued support of the entire AMA Arenacross Series community is just one of many racing organizations that K&N is a part of, from off-road to drag racing. The longstanding tradition of privateer support in the sport of motocross grew to even greater lengths by virtue of the new relationship last season, and K&N expects that trend to continue.

“We’re proud to have our products under contention for an arenacross championship.  K&N supplies a pretty solid backbone for the race teams and haulers that get them there.” said Johnny Jump, K&N Brand Manager. “With our product in the pits of every round on the schedule, we were able to show our diverse collection of performance filtration products, generating more dedicated buyers. Our consumers are riders themselves, and the nature of the entire motocross community is a perfect fit for our products.”

“Not only do our products outfit the leading team’s bikes, but they also outfit the trucks that haul them to the track during the week and the Semi that gets them to the races on the weekends. Take a look on the website, I’m sure we have something that can provide you long lasting performance in whatever you ride or drive.”

Based in Riverside, Calif., K&N began in 1969, developing washable and reusable performance high-flow air filters. Now, still as a family-owned company, it has become a leader in the powersports industry.


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