Los Angeles, CA.- A former Factory Yamaha racer, Jimmy Button hopes to raise 1 million dollars for spinal cord research by riding a bike across America this coming February.
Button, who was severely injured on January 22, 2000, was paralyzed from the neck down for several months. Since then, he has been able to regain most of the use of his arms and legs. His injury has left him categorized as an incomplete quadriplegic.
Jimmy Button has been a fixture in the motocross industry for nearly three decades. In the 80’s he was a child prodigy mini racer. In the 90’s Jimmy was a star factory rider. And for the past decade after his injury, his time has been spent doing rider management.
Jimmy’s ride will start out of San Diego’s Qualcomm Stadium on February 20, 2011 and will finish 2428 miles down the road in Daytona Beach, Florida. Button and his foundation The Road 2 Recovery’s Miles for Miracles, has signed on with Sette Bicycles to be the official bike supplier for the team to cross the United States on.
“I am so excited to be with Sette Bikes and their entire team, They are providing bikes for my whole crew to do the ride”, said Button. “The support they have given me for this cause has been unwavering. Hands down the Forza bikes that they are supplying us with are the best I have ever ridden”
Sette’s Marketing Manager, Erick “Big E” Bartoldus said “Jimmy’s resolve to give back to an athlete community that has been struck by spinal cord injuries is unparalleled. We at Sette want to help Jimmy and his quest to get riders out of the chair and back on a bike someday.”
You can view an inspiring video of Jimmy Button here http://www.youtube.com/user/SetteBikes#p/u/0/ENJPqQBnA8I
For more information about the ride and to support Jimmy on his quest visit www.milesformiraclestoday.com
About the Sette Brand:
The history of the Sette brand started in 2004. At that time, Sette began to develop and design quality parts and accessories. Sette’s mission today is as it was in the beginning, to provide customers with outstanding cycling products at great values.
The momentum of an extremely successful parts and accessories program lead the Sette brand to launch its first complete bicycle line. This coming year will be a powerful one for Sette. New brand direction, new bike designs, and a growing and improved parts and accessories line will place Sette at the forefront of modern cycling.
Our engineers and factories have decades of experience manufacturing premium bicycle frames and components. The Sette team works diligently so we can provide the very latest in innovative materials and technology.
Sette is able to offer such outstanding products at lower prices by utilizing a simplified distribution platform. Streamlining the steps from our factories to our customers enables Sette to pass the savings along to the customer without compromising quality.