Hollywood CALIFORNIA: There was an official press conference today to announce Jeremy McGrath’s new relationship with Anheuser-Busch’s Bud Light beer.
[img1] I spoke briefly with Jeremy after the conference was over.
RJ: With your first Bud Light press conference, you’ve gotten a small taste of the huge amount of corporate pressure that will now come your way. Some of the other sponsors in the past like 1 800-COLLECT, Mazda, and others did great things with you, but they were not as pressure-cooked as the situation with Bud Light will be. Obviously you are seeing that Bud Light does things on a huge corporate scale.
Their corporate way requires a lot of commitment on your part, along with learning various educational programs on how to communicate to kids on drinking and driving. Is it what you thought it would be?
Jeremy: I believe that everyone elevates in life. They are always moving up, trying more, doing more. Same in any business endeavor. In the past, I’ve been lucky to have so much control over my schedule and what I wanted to do. When you go to the next level as we have with Bud Light, there will be more time commitments, and possibly at times it will be strenuous.
However, this is a great opportunity for me, my family, and the McGrath Racing team. I have to take the bull by the horns so to speak. I can’t shy away from it. I have to learn to accept some things as they are, and try to roll with the punches. I can make it a positive instead of a negative. Everyone has that same opportunity with whatever choices they make in life. They can make it a positive, or they can make it a negative. I want to make it a positive. That’s how I am, and that’s what I will do.
I’m actually looking forward to it, and it will be good.
[img2] RJ: I heard you are pretty stoked. Anheuser-Busch was talking with “Little E” (Dale Earnhardt Jr.) and he said “Jeremy is THE MAN!”
[img3] Jeremy: I was really excited when I heard that! I watch him on TV, and he’s a tremendous competitor. I’m looking forward to meeting him and building our friendship. Hopefully I can check out a few of his races, and we can get him to a few of our races.