Scott Guglielmino, a 17-year ESPN veteran, who has played a vital role in ESPN’s company wide efforts on the 2010 FIFA World Cup, has been promoted to Senior Vice President, Programming and Global X. In his new position, Guglielmino, who previously has worked on the X Games, will be responsible for all aspects of the Global X franchise and will continue to oversee the company’s U.S. soccer strategy. He had been a vice president, programming & acquisitions, since 2004.
Under the new structure, the X Games franchise returns to its programming roots and becomes part of ESPN’s programming arm. The X Games had been managed by ESPN Enterprises since 2007.
“The X Games launched in 1994 out of the Programming department, and since then have become synonymous with innovation and forward thinking at our company and throughout the sports world. So many people in every corner of ESPN have nurtured this franchise over the years, and we have collectively established a preeminent brand in the action sports arena. I am looking forward to this exciting, new challenge and happy for the opportunity to work with the talented team in place to move the franchise forward” said Guglielmino.
Reporting to Guglielmino will be Chris Stiepock and Rick Alessandri from Global X Events and Development and Brian Kweder from Programming.
Biography: Guglielmino originally started at ESPN in 1993 as a freelance statistics coordinator for College GameDay, and in November was hired as a full-time screener. Through the past 17 years, he has been promoted to planner, senior planner, director and vice president.
Guglielmino directed the return of NASCAR to ESPN and ABC in 2007 across ESPN’s multimedia assets, including television, Internet, radio, print, broadband and wireless. His areas of responsibility include daily interaction with all entities: event and studio production, customer marketing and sales, affiliate sales and marketing, consumer marketing, research, legal, communications and finance.
Since 1998, he was a major contributor in the decision to televise the highly successful FIFA Women’s World Cup in 1999, and he will continue to oversee network plans for the FIFA World Cup and FIFA Women’s World Cup tournaments, as ESPN and ABC Sports have maintained rights for these properties through 2014.
Guglielmino played a key role in ESPN’s 2005 acquisition of the Monday Night Football franchise and coordinated the company’s negotiation preparation for both ESPN and ABC Sports.
Guglielmino also has overseen brand extension efforts for ESPN’s Winter and Summer X Games, which have enabled ESPN to establish the leading global action sports brand, and has been involved in ESPN Content Development, formerly ESPN Original Entertainment.
Guglielmino graduated in 1992 from the University of Connecticut with a bachelor’s degree in communications science. A native and resident of Cheshire, Conn., Guglielmino continues to lend his expertise to the Parks & Recreation department in his hometown, where he helped create a local skate park.