Boost Crossover

California Surf Party!



What does this have to do with motocross?



Boost is big on motocross. They are title sponsor of the Boost Mobile Yamaha of Troy team, and they sponsor many individual riders as well. Boost is big on extreme sports in general – surf, MX, snow, and skate.



What is Boost? Why do they sponsor these events?



Boost is a mobile phone company. Sponsoring these extreme events is a great way to get their message and brand in front of the people they’re targeting, the extreme sports enthusiast.



We asked Adrian from Boost to give us the lowdown on tonight’s party: “It’s a big surfing event – the Boost Mobile Pro presented by QuickSilver. We are really stepping it up here in our second year, and tonight is our media launch at the Fox Sports Grill here in southern California. The actual surfing event starts Thursday September 4th, and runs until Monday of next week. It’s at a famous surf spot – Lower Trestles. We’ve got all the good guys here tonight. The 2002 Boost Mobile Pro was acknowledged as setting new standards in event production & promotion. This year’s Boost Mobile Pro is the mid-way point of the world title race, and it is the only mainland USA venue for a WCT event.”



To learn more, you can visit the Boost Mobile web-site here



Click on the thumbnails to view larger images from the party



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Inside the Fox Sports Grill	The bar area from upstairs	Bowling was available
DJ Mark was playing great music	Food is always involved	Sunset outside the Fox Sports Grill
	It was fashionably SoCal
Amy Jo & Nicole were great hosts	Proud parents-to-be, Salina and Adrian	This is someone important speaking, but I don’t know who
This is what the whole thing is about!	Pool was cool	Rena helped greet all the guests
Seb T & Ricky J. Seb hopes to be back on the bike in November	Here’s another important guy speaking, but don’t know who he is	Here’s all the famous surfers. Don’t know who they are either
The Hottest New Group Around: StephiJ KylaK & SalinaH rocked the house with their rendition of ‘Love Roller Coaster’	Stevie B and Seb T know how to chill	Actual real surfboards
Here’s more of those famous dudes. Don’t know who any of them are, but going to learn!	Check out this surfing poster – it’s awesome	Check it out – very cool
The stage	Outside the grill