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Boost Crossover

Published July 10th, 2003





Boost is big on motocross. They are title sponsor of the Boost Mobile Yamaha of Troy team, and they sponsor many individual riders as well. Boost is big on extreme sports in general – surf, MX, snow, and skate.



What is Boost? Why do they sponsor these events?



Boost is a mobile phone company. Sponsoring these extreme events is a great way to get their message and brand in front of the people they’re targeting, the extreme sports enthusiast.



We asked Adrian from Boost to give us the lowdown on tonight’s party: “It’s a big surfing event – the Boost Mobile Pro presented by QuickSilver. We are really stepping it up here in our second year, and tonight is our media launch at the Fox Sports Grill here in southern California. The actual surfing event starts Thursday September 4th, and runs until Monday of next week. It’s at a famous surf spot – Lower Trestles. We’ve got all the good guys here tonight. The 2002 Boost Mobile Pro was acknowledged as setting new standards in event production & promotion. This year’s Boost Mobile Pro is the mid-way point of the world title race, and it is the only mainland USA venue for a WCT event.”



To learn more, you can visit the Boost Mobile web-site here



Click on the thumbnails to view larger images from the party



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Inside the Fox Sports Grill

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The bar area from upstairs

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Bowling was available

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DJ Mark was playing great music

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Food is always involved

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Sunset outside the Fox Sports Grill

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It was fashionably SoCal

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Amy Jo & Nicole were great hosts

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Proud parents-to-be, Salina and Adrian

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This is someone important speaking, but I don’t know who

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This is what the whole thing is about!

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Pool was cool

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Rena helped greet all the guests

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Seb T & Ricky J. Seb hopes to be back on the bike in November

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Here’s another important guy speaking, but don’t know who he is

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Here’s all the famous surfers. Don’t know who they are either

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The Hottest New Group Around: StephiJ KylaK & SalinaH rocked the house with their rendition of ‘Love Roller Coaster’

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Stevie B and Seb T know how to chill

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Actual real surfboards

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Here’s more of those famous dudes. Don’t know who any of them are, but going to learn!

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Check out this surfing poster – it’s awesome

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Check it out – very cool

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The stage

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Outside the grill

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