Jam Sports, AMA Pro Racing announce 2003 AMA Supercross markets

Press Release: PICKERINGTON, Ohio – JamSports and AMA Pro Racing today announced the list of major-market cities that will constitute the 2003 AMA U.S. Supercross Championship. The season will kick off in Los Angeles on January 4 and conclude in New York on May 3.



The cities included in the 2003 AMA U.S. Supercross season are: New York, Los Angeles (two rounds), Atlanta, Dallas, Houston, Phoenix, Indianapolis, Las Vegas, Washington D.C., San Francisco, Boston, New Orleans, Charlotte, Tampa, and Daytona.



The 2003 markets reinforce JamSports’ and AMA Pro Racing’s commitment to spread the AMA U.S. Supercross Championship geographically and to include more heavily populated areas that better represent the entire country.



“It was extremely important that our 2003 series send a clear signal of our commitment to the sport and its incredibly talented athletes,” said Jerry Mickelson a principal in JamSports. “We are dedicated to growing AMA Supercross, and we will not allow cost factors, yesterday’s excuses or obstructions of any kind to deter us from doing the right thing.”



John Farris, AMA Pro Racing vice president of commercial development, concludes, “The announcement of these markets comes as a result of extensive conversations with our participants, our television partners who help us promote the series and its stars, and current and prospective sponsors of both the Championship and the teams. Brands like Chevy Trucks, Budweiser and Parts Unlimited sell their products nationwide. In 2003, we will deliver a superior marketing platform that will take AMA Supercross across the country into a great list of major markets.”



JamSports’ Tony Dimitriades adds, “We have tried to demonstrate that in this new era of AMA Supercross we will listen to the needs of everyone who has a stake in the growth of the sport. Our series will be showcased in the largest markets available and the riders and sponsors will benefit from exposure in seven of the top-10 markets in the country.”



“I am delighted with the new relationship with JamSports,” said Scott Hollingsworth, CEO, AMA Pro Racing. “The next era of growth of AMA Supercross is dependent upon live television and nationwide markets. We were excited to announce this month a live television package with Speed Channel, and now we have markets in place that will ensure AMA Supercross is seen by fans coast-to-coast. Combine that with the heritage of the AMA Championship, our rulebook and our plan to ensure rider participation in the growth of the sport, and the foundation is solidly set for a successful season in 2003 and beyond.”



For the first-time in its 29-year history, the 2003 AMA Supercross Championship will be broadcast LIVE nationally on Speed Channel. Speed Channel will also promote each race in every venue weekly prior to telecast, providing racing fans with a consistent, live schedule of the best riders in the world.









About JamSports



JamSports is a team of business professionals, with a rich history in entertainment and racing with many years of collective motorsports experience from every discipline: Series Promotion, Event Promotions, Race Team Ownership, Sponsorship Acquisition and Driver/Rider Management. Jam is the largest independent producer of entertainment events in the United States. With over a quarter century of expertise in production and stadium entertainment, JamSports has a successful track record in developing, producing, scaling, financing, marketing and merchandising live events and television and creating integrated branding/marketing strategies for increased revenue and mass consumer recognition.







AMA Pro Racing is the leading sanctioning body for professional motorcycle sport in the United States. For more information about AMA Pro Racing, visit AMA Pro Racing’s web-site







For more information (AMA Pro Racing):



Jeff Mochal

Brener Zwikel & Associates, Inc.

6901 Canby Avenue, Suite 105, Reseda, CA 91335

Ph: 818-344-6195 x121

Fax: 818-344-1714

e-mail: [email protected]







For more information (JamSports):



Janie Hoffman

S c o o p MARKETING

3701 Wilshire Boulevard

Los Angeles CA 90010

Ph: 213-639-6195

Fax: 213-639-3950

e-mail: [email protected]







It’s official – McGrath Racing & Bud Light team up

It’s official – McGrath Racing & Bud Light team up

Hollywood CALIFORNIA: There was an official press conference today to announce Jeremy McGrath’s new relationship with Anheuser-Busch’s Bud Light beer.



[img1] I spoke briefly with Jeremy after the conference was over.



RJ







RJ: With your first Bud Light press conference, you’ve gotten a small taste of the huge amount of corporate pressure that will now come your way. Some of the other sponsors in the past like 1 800-COLLECT, Mazda, and others did great things with you, but they were not as pressure-cooked as the situation with Bud Light will be. Obviously you are seeing that Bud Light does things on a huge corporate scale.



Their corporate way requires a lot of commitment on your part, along with learning various educational programs on how to communicate to kids on drinking and driving. Is it what you thought it would be?





Jeremy: I believe that everyone elevates in life. They are always moving up, trying more, doing more. Same in any business endeavor. In the past, I’ve been lucky to have so much control over my schedule and what I wanted to do. When you go to the next level as we have with Bud Light, there will be more time commitments, and possibly at times it will be strenuous.



However, this is a great opportunity for me, my family, and the McGrath Racing team. I have to take the bull by the horns so to speak. I can’t shy away from it. I have to learn to accept some things as they are, and try to roll with the punches. I can make it a positive instead of a negative. Everyone has that same opportunity with whatever choices they make in life. They can make it a positive, or they can make it a negative. I want to make it a positive. That’s how I am, and that’s what I will do.



I’m actually looking forward to it, and it will be good.







[img2] RJ: I heard you are pretty stoked. Anheuser-Busch was talking with “Little E” (Dale Earnhardt Jr.) and he said “Jeremy is THE MAN!”





[img3] Jeremy: I was really excited when I heard that! I watch him on TV, and he’s a tremendous competitor. I’m looking forward to meeting him and building our friendship. Hopefully I can check out a few of his races, and we can get him to a few of our races.







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Press release – AMA Pro Racing & Jam Sports announce live TV for 2003

Beginning in 2003, Speed Channel will broadcast three hours of live, national television coverage of every AMA U.S. Supercross Championship race in each venue.





AMA Pro Racing, the leading sanctioning body for motorcycle sport in the U.S., and its new Supercross promotional partner, JamSports, today announced a television partnership with Speedvision Network. Speedvision, the first and only 24-hour cable network devoted exclusively to the excitement and heart-pumping action of motor sports, is being re-launched early next year as Speed Channel.





Beginning in 2003, Speed Channel will broadcast three hours of live, national television coverage of every AMA U.S. Supercross Championship race in each venue. Speed Channel will also promote each event weekly prior to telecast. In addition, AMA Pro Racing has the option to take eight 250-class programs to another television network. The television partnership runs through the 2005 season, with an option to extend.





“Our television package is a home run,” said Scott Hollingsworth, CEO of AMA Pro Racing. “Live coverage of AMA Supercross benefits fans, teams and riders and is the single most important element in growing the sport in the future. The nearly 50% increase in coverage provides opportunities to build the fan base, develop rider personalities and serve the commercial needs of teams, riders and sponsors.”





“A consistent, live programming schedule, week in and week out, from January to May is by far the most important component to ensure the growth of AMA Supercross,” said Mike Held, a JamSports principal responsible for television and marketing. “This, along with the commitment of our partners at Speed Channel and Indianapolis Motor Speedway will give these amazing athletes national exposure on a level never before available.”





“Speed Channel is thrilled to finally be able to bring live Supercross coverage to our loyal motorcycle viewers,” said Jim Liberatore, president, Speedvision Network. “We have been partners with the AMA since the start of Speedvision six years ago, and we share their vision for the future of Supercross.”





The 2003 AMA Supercross season will consist of 16 events in stadiums across the United States. The 2003 AMA Supercross Championship will begin in January in Los Angeles, visit many of the major media markets in the country, and conclude in New York in May, where the champion will be crowned.





About JamSports



JamSports is a team of business professionals, with a rich history in entertainment and racing with many years of collective motorsports experience from every discipline: Series Promotion, Event Promotions, Race Team Ownership, Sponsorship Acquisition and Driver/Rider Management. Jam is the largest independent producer of entertainment events in the United States. With over a quarter century of expertise in production and stadium entertainment, JamSports has a successful track record in developing, producing, scaling, financing, marketing and merchandising live events and television and creating integrated branding/marketing strategies for increased revenue and mass consumer recognition.





About Speed Channel



Speed Channel, which celebrates its sixth anniversary in January 2002, is the first and only 24-hour cable network devoted exclusively to motor sports and the human fascination for speed. Speed Channel is home to much of the world’s marquee racing events including CART, F1, Classic Cars, LeMans, the American LeMans Series, World Rally and car shows from around the globe. Currently seen in more than 45 million homes, Speed Channel was acquired by Fox Cable Networks Group in July 2001.





Next year, Speed Channel will carry three hours of live coverage of the Daytona Supercross event. Beginning in 2003, Speed Channel will start its season with the AMA Supercross series, then move into high gear with AMA Superbikes, World Superbikes and World GP’s. In addition, Speed Channel will air two weekly programs, “Bike Week” and “Motorcyclist,” dedicated to motorcycle coverage.



TOP SECRET: OPERATION ENDURING TRACTION

TOP SECRET: OPERATION ENDURING TRACTION

DATE: 4 December 2001



TIME: 0900 Hours



LOCATION: MX Compound (somewhere in California)



MISSION: Dunlop unveils new tires!





My code name is ‘Incognito’. My job today was to learn about the super secret unveiling of Dunlop’s new tires for moto – the D 773



First, I talked to Master Seargent in charge of rations, munitions, special events and frivolity:



State your name and purpose here today!



Sir, my name is Robin, and I’m in charge of rations, munitions, special events and frivolity SIR! I’m here for the Dunlop D 773 intro SIR!



I can’t hear you!!!



SIR! I’m here for the Dunlop D 773 intro SIR!



And what were your orders Master Seargent?



Sir, I had almost two weeks to put this together, including Thanksgiving. I made lots and lots of phone calls. Lots of phone calls SIR! Chief Commander ‘Gunny’ B. Glover gave me orders thirteen days ago SIR! I helped with the shirts, hats, food, dog tags, and M16’s SIR!



What are the rations today Master Seargent?



Sir, we are having BBQ chicken, ribs, and Tri-Tip SIR! Plus corn on the cob, beans, cole slaw, and brownies SIR!



Stand Down Master Seargent Robin.



Thank you SIR!!!





I was happy to see all branches of the military present and accounted for.





Respresenting the Navy:



Frank Hoppen

Davey Coombs

Ernesto Fonseca

Joe Columbero





Representing the Army:



Rodrig Thain

David Pingree

Scot Harden

Brock Sellards





Representing the Air Force:



Kit Palmer

Ken Vreeke

Mike Kiedrowski

The crew from Dunlop (Brian, Brent, Scott, ‘Knobby’)





Representing the Marines:



Nathan Ramsey & Devil Pup ‘Tank’ (Nate Dog’s dog)

Billy L.

Tom Webb

The Lechien’s

Donn Maeda





Representing the Coast Guard:



Dan Walsh

Scott Cox

Doug Dubach

Ivan Tedesco

Ken Faught





And tons of other people … media types, editors, industry insiders …. sorry if don’t know you or your name.





At 1350 we broke for rations. I corned the man responsible for today’s exercise. Chief Commander Broc ‘Gunny’ Glover.



Chief Commander Glover, what is going on here today?



Dunlop is introducing their new soft terrain tire, the D 773. It is designed primarily for sand, and soft terrain. It is a brand new tire for 2002. It is replacing the 752 and the 755 combo that we had in the past. It’s a great new addition.



The tire is very much improved. It gets a better grip in straight line traction, and it also has much improved cornering capabilities. It’s both front and rear, and we are very excited about it. If you ride in sandy conditions, this is the tire for you. We tested it at Southwick, Millville, Mt. Morris, and other tracks during the Nationals.



Chief Commander Glover, explain your position in today’s exercises.



I am currently the Senior Manager for Dunlop’s off-road division. Anything with knobbies on it is my responsiblity, not the sales side, but the technical, media relations, and race support sides.



Chief Commander Glover, are you responsible for the ‘theme’ of today?



Yes. We wanted a ‘theme’ so that people would remember it more than a regular tire launch. Super Scott #1 helped out tremendously. Remember – This is OPERATION ENDURING TRACTION!



Chief Commander Glover, well done!!!













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